《國際產業》全球品牌價值：蘋果蟬聯第一、三星首進前十:－2014星座運勢大預言, 唐立淇2014星座運勢, 2014星座運勢處女座, 2014星座運勢雙魚座, 2014星座運勢天秤座, 薇薇安2014星座運勢

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《國際產業》全球品牌價值：蘋果蟬聯第一、三星首進前十

Nov 8th 2013, 03:53

《國際產業》全球品牌價值：蘋果蟬聯第一、三星首進前十
2013/11/08 11:53時報資訊

【時報-記者柯婉琇綜合外電報導】蘋果連續第三年蟬聯全世界最具價值的品牌，其計算後的品牌價值比排名第二的微軟還高出近一倍之多。

富比士（Forbes）雜誌發表最新年度全球品牌價值調查報告，蘋果品牌價值高達1043億美元，全球排名第一，品牌價值較去年成長20%。

微軟品牌價值為567億美元，增長4%，全球排名僅次於蘋果。品牌價值排名第三至第五名分別為可口可樂公司、IBM與谷歌。

三星電子的品牌價值大增53%，首度擠進前十強。三星全年營收雖超越蘋果，但今年品牌價值仍不及蘋果的三分之一。

麥當勞、通用電氣與Louis Vuitton等非科技品牌今年慘遭剔名。

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